Google PlayStore Activates Carrier Billing For Idea
Google mentioned that carrier billing will be available on other carriers, but initially it will be limited to Idea subscribers. In a country with very limited credit and debit card penetration, carrier billing is seen as the way forward to boost purchases of digital content. The feature allows you to charge purchases on the Play Store to your prepaid or postpaid account. If you are a prepaid customer, the amount for the app or game you’re buying is automatically deducted from your balance. If you’re on a postpaid connection, you’ll see the items added to your monthly bill.
Google play store carrier billing now available in India via idea
The caveat to getting the option on Play Store is that you have to be using an Idea sim and be on its cellular internet network. Some users have reported that the option vanishes on Wi-Fi, but when we tested it, we were able to get the carrier billing option even on Wi-Fi Network!
Most credit card users in the country, which itself is less, do not have international payment authorized on their cards, which means paying for apps was not a possibility. Now with the Idea carrier billing, atleast Idea users would be able to make purchases without the need of a card and conversion. The same can also be used to purchase movies, books and songs on Google’s service which could not be done a while back. The service seems to be working for postpaid users and a few prepaid users as well.
Google Play Carrier Billing comes to India
If this could spread to other carrier networks like Airtel and Vodafone, which are the largest two, we could see a huge increase in this payment method. It is similar to having a wallet on your smartphone, except you don’t need to pay for it right away if you’re on postpaid.
Google is also planning to bring other carrier service operators to this deal but as of now, Idea has come forward and made this deal. The new payment option will be available for the subscribers of the country service operator. As Google representative also said that, “We are in the process of adding direct carrier billing to Google Play in India on Idea Cellular so that people can more easily pay for their favourite content. We will have more news to share soon,” via an emailed statement.
Official Site : Google.Com